What is a Google My Business Page?
Google My Business provides you with the ability to list your business location on Google Maps and local search results.
You can display important information about your business, including the opening/closing times, contact details, or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up-and-coming events. More about that later.
The listing is free but it should be regarded as a necessity by all businesses. If your business is an online business and you don’t have a physical shop then you should still consider having a Google My Business page.
Improve Your Businesses Local Search Visibility
Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent.
You’ve probably done a Google search at some point such as, ‘places to eat near me, if so then you’ll notice that Google returns a list of three locations where you can eat based on your current location. The three businesses that have shown as a result of your search query have a GMB page and are one step closer to attracting you as a customer.
If these places to eat did not have a GMB page then they would not have shown. Think about this in the context of your business, whatever product or service you may be selling. How can local searches benefit your business and what might you be missing out on without one?
As Google makes regular changes to its algorithms, if you want to get found in local search you need to have a Google My Business listing and be optimizing it on a regular basis.
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